Which of the following is considered the most long-term of the marketing mix decisions?
A) Pricing
B) Promotion
C) Channel Design
D) Fluctuation

Question

Quizplus · Accepted Answer

Channel design is considered the most long-term of the marketing mix decisions because it involves establishing distribution channels and partnerships that may require significant investments and take a long time to adjust or change. Pricing, promotion, and fluctuation (assuming it refers to product design, which is not a standard marketing mix decision) can all be adjusted relatively quickly in response to market conditions or goals.

Which of the Following Is Considered the Most Long-Term of the Marketing