When would multiple channels of distribution be best implemented?
A) When selling direct to the consumer.
B) When selling direct to the manufacturer
C) When selling direct to the producer.
D) When increasing the sales volume.

Question

Quizplus · Accepted Answer

Multiple channels of distribution are best implemented when there is a need to increase sales volume. By utilizing multiple distribution channels, companies can reach a wider audience and generate more sales. This approach is particularly useful when trying to expand into new markets or increase market share in existing markets. Selling direct to the consumer or producer typically involves only one distribution channel, while selling direct to the manufacturer may involve multiple channels but not necessarily for the purpose of increasing sales volume. Therefore, option D is the best choice.

When Would Multiple Channels of Distribution Be Best Implemented