Firms are increasingly recognizing that _________, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.
A) culture characteristics
B) segmentation variables
C) family qualities
D) proxy variables

Question

Quizplus · Accepted Answer

Segmentation variables are the characteristics that firms use to divide their target market into different groups. One of these variables can be psychographic variables, such as lifestyles, attitudes, or personality, which can be useful in identifying similar consumer groups in different countries. Culture characteristics (choice A), family qualities (choice C), and proxy variables (choice D) are not specific segmentation variables related to identifying consumer groups in different countries.

Firms Are Increasingly Recognizing That _________, Such as Lifestyles, Attitudes