Which of the following is an approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product lines?
A) Worldwide responsibility
B) Goods, services and ideas
C) Strategic business units
D) Product structure
Correct Answer:
Verified
Q23: Which of the following is an approach
Q24: This approach to organization is based on
Q25: Allowing maximum flexibility at the country-market level
Q26: When a firm maintains tight controls and
Q27: Which approach follows the marketing concept most
Q29: Which of the following is not one
Q30: In the little or no formal organization
Q31: When is little or no formal organization
Q32: This division centralizes in one entity, with
Q33: This approach to organization uses process as
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