Which of the following is not a recommended practice to ensure marketing success abroad?
A) Embrace local culture
B) Employ ethnocentrism doctrine
C) Build relationships
D) Employ locals

Question

Quizplus · Accepted Answer

Employing ethnocentrism doctrine, which is the belief that one's own culture or country is superior to others, is not recommended as it can lead to a lack of understanding and respect for the local culture and market. Embracing local culture, building relationships, and employing locals are all recommended practices to ensure marketing success abroad.

Which of the Following Is Not a Recommended Practice to Ensure