Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the "jury of executive opinion" research which was conducted in the 1950s.

Question

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Focus groups are not segments of management; they are a qualitative research method where a diverse group of people discuss and provide feedback on a product, service, or concept. The "jury of executive opinion" is a different forecasting method involving management's opinions.

Focus Groups Are Segments of Management Who Gather to Write