Which theory is more likely to describe the process of persuasion during a speech of a politician at rally among the people who do not support him?
A) the elaboration likelihood model
B) cognitive dissonance theory
C) inoculation theory
D) cognitive learning theory

Question

Quizplus · Accepted Answer

Inoculation theory suggests that people who are exposed to weak arguments against a position they hold are more likely to resist persuasion when they are later exposed to stronger arguments against that position. This is because the weak arguments "inoculate" people against the stronger arguments by providing them with a way to refute them.

Which Theory Is More Likely to Describe the Process of Persuasion