Match
-The job of this layout component is to directly support the headline.
A) Niche Marketing
B) Free Standing Inserts
C) Headline
D) Perforations
E) Curiosity
F) Guarantee
G) Warranties
H) Metaphors
I) Subheads
J) Direct
K) Major Benefit Promise
L) Play on Words
M) Body Copy
N) Question
O) Simile
P) Product Name
Q) Overline
R) Announcement
S) Reason-Why
T) Detail Copy
U) How-To
V) Testimonial
W) Underline
X) Humor
Y) Command
Z) Practical Advice
AA) Copy Breaks
AB) Sexual Images
AC) Coupons
AD) Problem/Solution
AE) Reminder
AF) Flag
AG) Scarcity
AH) Order Forms
AI) Slice of Life
AJ) Fantasy
AK) Warning
AL) Talking Head
AM) Personal Benefits
AN) Analogies
AO) Product as a Star
AP) Inherent Drama
AQ) Narrative
AR) Price Point
AS) Authoritative
Correct Answer:
Verified
Q4: Match
-Small cuts around individual coupons to make
Q5: Match
-If you want to create interest in
Q6: Match
-An interactive offer that all but eliminates
Q7: Match
-Written promises from a brand's manufacturer that
Q8: Match
-This headline style looks at two dissimilar
Q10: Match
-This type of headline style delivers the
Q11: Match
-This headline style is best used when
Q12: Match
-This risky headline style is always both
Q13: Match
-The blocks of copy found on ads
Q14: Match
-This direct inquisitive headline style asks the
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