Which of the following is the best way to increase the effectiveness of an online sales message?
A) Send online sales messages only to customers or prospects who have given you permission to send them e-mail marketing messages.
B) Use a subject line such as "Hey You" to get the reader's attention.
C) Avoid the use of testimonials.
D) Make the message formal, focused, and extensive.

Question

Quizplus · Accepted Answer

Sending online sales messages only to customers or prospects who have given you permission to send them e-mail marketing messages is the best way to increase effectiveness. This ensures that the individuals receiving the message are interested in the product or service being offered, making them more likely to engage with the message and make a purchase. Using a subject line such as "Hey You" may come across as unprofessional or spammy, while avoiding testimonials may diminish the trustworthiness of the message. Keeping the message concise and focused, rather than extensive, can also increase effectiveness.

Which of the Following Is the Best Way to Increase