Which of the following pricing practices is widely used in business markets but not in consumer markets?
A) geographic pricing
B) reference pricing
C) EDLP
D) price lining
E) value-based pricing

Question

Quizplus · Accepted Answer

Geographic pricing, which involves adjusting prices based on the location of the buyer, is commonly used in business markets where customers are more likely to be located in different regions or countries. Consumer markets, on the other hand, typically do not have as much variation in location and therefore do not use geographic pricing as frequently. The other pricing practices listed (reference pricing, EDLP, price lining, and value-based pricing) are all used in both business and consumer markets.

Which of the Following Pricing Practices Is Widely Used in Business