The impact of advertising is difficult to measure because consumers may change their minds concerning which brand to buy while they are in the store.

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This is because advertising can influence consumer attitudes and preferences, but ultimately it is up to the individual to make the final decision at the point of purchase. The impact of advertising can also be influenced by other factors such as price, quality, and availability of the product. Therefore, it can be difficult to measure the exact impact that advertising has on consumer behavior.

The Impact of Advertising Is Difficult to Measure Because Consumers