When analyzing the reasons for the failures of CRM programs, the overarching theme was that the CRM programs were focused on sales rather than enhancing relationships with customers.

Name: When analyzing the reasons for the failures of CRM programs, the overarching theme was that the CRM programs were focused on sales rather than enhancing relationships with customers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The statement correctly summarizes the main reason for the failures of CRM programs.

When Analyzing the Reasons for the Failures of CRM Programs