Which method of developing a marketing communications budget establishes a ratio of advertising dollars to sales or market share then reduces the percentage as sales build and the product obtains market share?
A) arbitrary allocation
B) meet-the-competition
C) payout planning
D) quantitative models

Question

Quizplus · Accepted Answer

Payout planning involves setting a budget based on a ratio of advertising dollars to sales or market share, and then reducing the percentage as sales increase and the product gains market share.

Which Method of Developing a Marketing Communications Budget Establishes a Ratio