Applied Microbiology used which method to segment the business market by combining geographic area data for dairy farmers with demographic and psychographic information?
A) product usage
B) NAICS/SIC code
C) geodemographics
D) size of business

Question

Quizplus · Accepted Answer

Geodemographics is a market segmentation method that combines geographic data, such as postal codes or census tracts, with demographic and psychographic information to divide a market into smaller groups with similar characteristics. In this case, Applied Microbiology used geodemographics to segment the business market of dairy farmers by combining their geographic area data with demographic and psychographic information.

Applied Microbiology Used Which Method to Segment the Business Market