If Microsoft's marketing team wanted to use a different communications approach when designing mailings for various business industries, they could utilize:
A) the NAICS code
B) demographics
C) competitive analysis
D) opportunity analysis

Question

Quizplus · Accepted Answer

The NAICS code provides a categorization of businesses into different industries based on their activities and characteristics. By targeting and analyzing the characteristics of each industry, Microsoft's marketing team can tailor their mailings to suit the specific needs and preferences of each industry, making their communication more effective. Thus, using the NAICS code would be the best approach for Microsoft's marketing team to customize their communications for different business industries.

If Microsoft's Marketing Team Wanted to Use a Different Communications