Which method of segmenting markets is based on the idea that people experience significant external events during their late adolescence and early adulthood that impact their social values, attitudes, and preferences?
A) demographic
B) psychographic
C) generations
D) geodemographics

Question

Quizplus · Accepted Answer

This method of segmenting markets is known as generations or generational cohorts, which refers to groups of people who are born within a particular time frame and share similar life experiences and values. One of the most well-known generational cohorts is the "Baby Boomers," who experienced significant social and political events during their young adulthood, such as the civil rights movement and the Vietnam War. Other generational cohorts include Generation X, Millennials, and Gen Z, who have each experienced their own set of unique events and social trends.

Which Method of Segmenting Markets Is Based on the Idea