Frequent Flyers
If you think George Clooney's character in the movie Up in the Air was pure fiction,think again.Clooney portrayed a frequent flyer who enjoyed top-of-the-line perks the likes of which even most "elite" flyers don't experience.That's because he was a member of American Airline's invitation-only ConciergeKey recognition program.Most airlines maintain these unpublished super elite frequent flyer plans,such as Continental's Chairman's Circle and Delta's Executive Partner programs.These programs are reserved for the highest-volume customers in terms of miles flown or highest-value in terms of revenue.You'll have to fly upward of 300,000 miles or spend $50,000 a year to be invited.
-Refer to Frequent Flyers.Airlines' commitment to providing premium customer service to its most valuable customers indicates a commitment to:
A) customer relations mapping (CRM) .
B) consumer relationship marketing (CRM) .
C) internal transactional marketing (ITM) .
D) customer relationship management (CRM) .
E) consumer replacement market (CRM) .
Correct Answer:
Verified
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