L.L.Bean has been reducing the number of catalogs it sends out while increasing its sales and profits.With _____,L.L.Bean now identifies customers who have purchased recently and often have spent considerable money.Such customers are most likely to purchase again.
A)predictive data
B)trending
C)correlation analysis
D)recency-frequency-monetary analysis
E)hypothesis testing

Question

Quizplus · Accepted Answer

Recency-frequency-monetary analysis (RFM)identifies those customers most likely to purchase again because they have bought recently,bought frequently,or spent a specified amount of money with the firm.

LLBean Has Been Reducing the Number of Catalogs It Sends