When a marketing researcher is faced with a large number and variety of prospective independent variables, multiple regression analysis can be used as a way of spotting the salient independent variables for the dependent variable at hand. What application of multiple regression analysis is this?
A) predicting
B) screening
C) understanding
D) evaluating
E) summarizing

Question

Quizplus · Accepted Answer

Screening is the application of multiple regression analysis to identify the salient independent variables for the dependent variable from a large set of potential independent variables.

When a Marketing Researcher Is Faced with a Large Number