Which one of the following is NOT an objective of focus groups?
A) to generate ideas
B) to understand consumer vocabulary
C) to reveal consumer needs
D) to determine quantities of a proposed new product that will be sold in a given market
E) to reveal consumer attitudes

Question

Quizplus · Accepted Answer

Determining quantities of a proposed new product that will be sold in a given market is not typically an objective of focus groups, as this is more related to market research and forecasting. The other objectives listed are common goals of conducting focus groups.

Which One of the Following Is NOT an Objective of Focus