There are many services available offering market tracking information. Once such service is Nielsen Scantrack Services. Which of the following statements best reflects Nielsen Scantrack Services?
A) Information is collected on a monthly basis.
B) Data is available to customers on only a quarterly basis.
C) It allows brand managers to evaluate strategies.
D) Panel members us handheld scanners to record purchases at home.
E) Ipsos Canada offers the same service.

Question

Quizplus · Accepted Answer

Nielsen Scantrack Services allows brand managers to evaluate strategies by providing market tracking information. The other options are incorrect. A) Information is collected on a weekly basis. B) Data is available to customers on a weekly basis. D) Panel members use handheld scanners to record purchases at retail stores. E) Ipsos Canada may offer a similar service, but it is not mentioned in the given information.

There Are Many Services Available Offering Market Tracking Information