Which of the following best represents the criteria discussed by the authors to be used in the selection of a test market city?
A) representativeness, degree of isolation, and ability to control distribution and promotion
B) representativeness, isolation, and cost
C) representativeness, existing company presence, and control of promotion
D) representativeness, cost, and control of competitor's intelligence
E) isolation, cost, and effectiveness

Question

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The authors suggest that the selection of a test market city should be based on three criteria - representativeness, degree of isolation, and ability to control distribution and promotion. Option A includes all three criteria mentioned by the authors. Option B includes isolation, but omits the criteria of ability to control distribution and promotion. Option C includes existing company presence, which is not mentioned by the authors. Option D includes control of competitor's intelligence, which is not discussed in the article. Option E includes isolation and cost, but omits the criterion of ability to control distribution and promotion.

Which of the Following Best Represents the Criteria Discussed by the Authors