Of the following, which is a potential disadvantage of using a simulated test market?
A) It is limited to the types of marketing mixes that can be tested.
B) It is often very time consuming.
C) It is often too expensive.
D) It lacks confidentiality.
E) It is not as accurate as full-scale test markets.

Question

Quizplus · Accepted Answer

Simulated test markets may not be completely accurate in predicting real-world outcomes, as they rely on artificial environments and consumer behavior can differ in simulated settings.

Of the Following, Which Is a Potential Disadvantage of Using