Which of the following is NOT one of the applications of marketing research discussed in the textbook?
A) Improve marketing as a process
B) Monitor marketing performance
C) Explain macroeconomic principles
D) Generate, refine, and evaluation potential marketing actions
E) Identify market opportunities and problems

Question

Quizplus · Accepted Answer

The other options are all potential applications of marketing research as discussed in the textbook, but explaining macroeconomic principles is not one of them.

Which of the Following Is NOT One of the Applications