Cognitive dissonance theory makes all of the following claims, EXCEPT:
A) The discomfort of cognitive dissonance motivates efforts to reduce it or eliminate it.
B) Dissonance can be reduced by changing one's beliefs.
C) Persuasion is best accomplished when communicators avoid cognitive dissonance.
D) Dissonance can be reduced by changing one's perceptions of one's actions.
E) At times, an individual's level of discomfort may be so mild that he or she is able to ignore it.

Question

Quizplus · Accepted Answer

Cognitive dissonance theory does not claim that persuasion is best accomplished when communicators avoid cognitive dissonance. In fact, some researchers suggest that cognitive dissonance can be an effective tool for persuasion if used strategically.

Cognitive Dissonance Theory Makes All of the Following Claims, EXCEPT