Uses and gratifications theory was influenced by which of the following perspectives on human behavior?
A) Social network analysis
B) Functional sociological analysis
C) Action/motivation frameworks
D) All of the above
E) B and C only

Question

Quizplus · Accepted Answer

Uses and gratifications theory was influenced by both functional sociological analysis and action/motivation frameworks. It focuses on why and how audiences actively seek out and use media to meet their needs and fulfill their desires, rather than being passive consumers. While social network analysis is a valuable tool for studying media use, it is not directly related to the development of uses and gratifications theory. Therefore, option D is incorrect.

Uses and Gratifications Theory Was Influenced by Which of the Following