Diffusion of innovations theory makes which of the following assumptions?
A) Adoption of innovations is an index of social intelligence.
B) Changes that stem from innovation adoption occur primarily through communication processes and channels.
C) The diffusion of any innovation is a time-consuming process.
D) All of the above.
E) B and C only.

Question

Quizplus · Accepted Answer

The theory of diffusion of innovations assumes that changes resulting from innovation adoption occur primarily through communication processes and channels, and that the diffusion of any innovation is a time-consuming process. However, it does not assume that adoption of innovations is an index of social intelligence.

Diffusion of Innovations Theory Makes Which of the Following Assumptions