Learning theories stress that the most powerful factor in people becoming dependent on drugs such as cocaine is ______ reinforcement.
A) positive
B) negative
C) social
D) delayed

Question

Quizplus · Accepted Answer

Positive reinforcement is the most powerful factor in drug addiction because the pleasurable effects of the drug provide a rewarding experience that the brain wants to repeat. The brain associates the drug use with pleasure and releases dopamine, a neurotransmitter that creates a sense of pleasure and reward, making the user want to repeat the behavior.

Learning Theories Stress That the Most Powerful Factor in People