Encoding failure occurs when
A) we are motivated to forget.
B) there is proactive interference.
C) the information was never entered into long-term memory.
D) All of these.

Question

Quizplus · Accepted Answer

Encoding failure refers to the failure to process information into long-term memory. It is not necessarily related to motivation, and is distinct from proactive interference, which occurs when previously learned information interferes with the encoding of new information. Therefore, the correct answer is C, as encoding failure occurs when information was never entered into long-term memory.

Encoding Failure Occurs When