The activation of information that a person already has in storage is referred to as
A) encoding.
B) sensation.
C) priming.
D) recognition.

Question

Quizplus · Accepted Answer

Priming refers to the activation of information that a person already has in storage. It is the process by which exposure to a stimulus influences a response to a subsequent stimulus, without conscious guidance or intention. Priming can occur through various forms of sensory input, such as words, images, sounds, or smells. It is a powerful tool for influencing human behavior and perception, as it can shape our attitudes, beliefs, and decisions without our awareness or control.

The Activation of Information That a Person Already Has in Storage