Imagine that you are a participant in Sperling's classic study on iconic memory. Why are you not able to identify all the letters presented on the screen?
A) They are presented too briefly.
B) They are not presented audibly.
C) They are not distinctive enough.
D) The font size is too small.

Question

Quizplus · Accepted Answer

The letters are presented too briefly for the participant to identify all of them. The iconic memory only retains information for a very short period, usually less than half a second, so the participant cannot fully process all the letters before they disappear.

Imagine That You Are a Participant in Sperling's Classic Study