A frequent cause of measurement error in polls is due to ________.
A) unresponsiveness
B) poorly worded questions
C) push polling
D) the increased use of cell phones
E) sampling error

Question

Quizplus · Accepted Answer

Poorly worded questions can lead to confusion or bias in the responses, causing measurement error. Unresponsiveness, push polling, and the increased use of cell phones can also contribute to measurement error, but they are not as frequent of a cause as poorly worded questions. Sampling error refers to the natural variability that occurs when using a sample to estimate characteristics of a larger population and is not necessarily a result of measurement error.

A Frequent Cause of Measurement Error in Polls Is Due