Taking an immediate gain, rather than waiting to receive a possibly greater gain is known as:
A) attribute substitution
B) temporal discounting
C) loss aversion
D) framing

Question

Quizplus · Accepted Answer

Temporal discounting refers to the tendency of people to prefer smaller, immediate rewards over larger, delayed rewards. This concept explains why individuals might choose an immediate gain rather than waiting for a potentially greater gain in the future.

Taking an Immediate Gain, Rather Than Waiting to Receive a Possibly