The public relations evaluation method that is the least used,but probably the best method is:
A) counting clippings
B) calculating impressions
C) advertising equivalence
D) comparison to objectives

Question

Quizplus · Accepted Answer

Comparison to objectives is the best choice because it involves a thorough analysis of whether the PR campaign has achieved its intended goals and objectives. This method measures success against specific, measurable outcomes and provides valuable insights for future PR planning and decision-making. Counting clippings, calculating impressions, and advertising equivalence are all more simplistic and less thorough evaluation methods.

The Public Relations Evaluation Method That Is the Least Used,but