For evaluating public relations,which technique involves estimating the total number of subscribers or viewers of a media outlet that mentions a company's name?
A) counting clippings
B) calculating impressions
C) the advertising equivalence technique
D) the multiple exposure method

Question

Quizplus · Accepted Answer

Calculating impressions involves estimating the total number of individuals who saw or heard a particular message or media coverage. This is a commonly used technique in public relations to evaluate the reach and impact of a company's media coverage. Counting clippings involves simply counting the number of media mentions, the advertising equivalence technique involves assigning a monetary value to media coverage based on its equivalent advertising cost, and the multiple exposure method involves tracking how many times target audiences are exposed to a message or media coverage.

For Evaluating Public Relations,which Technique Involves Estimating the Total Number