When using recall tests,it is important to remember all of the following factors,except:
A) a person's general attitude towards advertising impacts his or her recall of ads
B) the prominence of the brand name impacts recall scores
C) the gender of the respondent; females tend to have higher recall scores than males
D) the age of the respondent; older individuals tend to have lower recall scores

Question

Quizplus · Accepted Answer

The gender of the respondent does not necessarily impact their recall scores. However, factors such as a person's general attitude towards advertising and the prominence of the brand name can impact their ability to recall ads. Age is also a factor, as older individuals tend to have lower recall scores.

When Using Recall Tests,it Is Important to Remember All of the Following