The most common procedure used for concept testing is:
A) in-depth interviews
B) focus groups
C) day-after recall
D) theater or portfolio procedures

Question

Quizplus · Accepted Answer

Focus groups are the most common procedure used for concept testing as they allow for group discussion and interaction, which can lead to a more comprehensive understanding of participants' opinions and feedback. In-depth interviews can be time-consuming and may not provide a representative sample, while day-after recall and theater or portfolio procedures are less commonly used for concept testing.

The Most Common Procedure Used for Concept Testing Is