Of the three physiological arousal tests discussed in the text,the one with the most promise for the future in terms of advertising and marketing communication evaluations is the pupillometric test.

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The Answer of Of the three physiological arousal tests discussed in the text,the one with the most promise for the future in terms of advertising and marketing communication evaluations is the pupillometric test.

Of the Three Physiological Arousal Tests Discussed in the Text,the