When reviewing RFM codes,Alex who is coded 534 would be more valuable than Ian who is coded 232.
Correct Answer:
Verified
Q3: Geocoding allows for combining demographic information, geographic
Q8: Successful database marketing emphasizes two things: identifying
Q20: Levi Strauss' three primary brands are Levi's,Dockers,and
Q23: To code data using RFM analysis,the first
Q24: In a RFM analysis,the M stands for
Q25: Data mining normally involves building profiles of
Q26: In a RFM analysis,the F stands for
Q27: Geocoding is adding geographic codes to customer
Q30: Through data mining a company can build
Q31: A retailer can use data mining to
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