The third step in a purchase decision,which follows the knowledge stage in the hierarchy of effects model,is:
A) awareness
B) liking
C) preference
D) conviction

Name: The third step in a purchase decision,which follows the knowledge stage in the hierarchy of effects model,is: A) awareness B) liking C) preference D) conviction
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the hierarchy of effects model, the third step after the knowledge stage is "liking," where the consumer develops a favorable attitude towards the product.

The Third Step in a Purchase Decision,which Follows the Knowledge