Executional frameworks are a key part of a MECCAS model.

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Executional frameworks are a critical element of a MECCAS model. This is because they provide a structured approach for implementing marketing strategies and tactics, which can help to ensure consistency and effectiveness across different channels and touchpoints. Some common executional frameworks used in marketing include the AIDA model, the customer journey map, and the marketing funnel.

Executional Frameworks Are a Key Part of a MECCAS Model