An external search for purchasing alternatives and information may begin with dissatisfaction with the last purchase.
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Q6: During the initial search for purchasing alternatives,
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Q12: A person's ability to search and level
Q13: Upon recognizing a need,if a particular brand
Q15: The motivation to search for purchase alternatives
Q17: An individual who has an extensive knowledge
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Q41: The need for cognition is a personality
Q53: People with a high need for cognition
Q58: The amount of time a consumer spends
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