Which is positioning?
A) a form of logo
B) a form of extension brand
C) creating a perception in the consumer's mind regarding the nature of a brand relative to the competition
D) creating the impression that the company is from a particular industry

Question

Quizplus · Accepted Answer

Positioning refers to creating a perception in the consumer's mind regarding the nature of a brand relative to the competition. It involves differentiating the brand from its competitors and highlighting its unique features and benefits. It helps to create a favorable image of the brand in the consumer's mind and makes it stand out in a crowded marketplace. It is not related to logo or extension brand, and it is not about creating the impression of being from a particular industry.

Which Is Positioning