Which approach is used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation?
A) brand extension
B) private brand
C) flanker brand
D) complementary brand

Question

Quizplus · Accepted Answer

Firms operating in high-end markets often use flanker brands to avoid damaging the reputation of the high-end brand. Flanker brands are a type of second-tier brand that is marketed as a lower-cost and lower-quality alternative to the high-end brand. This approach allows firms to capture a broader customer base without diluting the premium reputation of the high-end brand. Brand extension and complementary brands are not necessarily effective in high-end markets, as they may dilute the premium image of the original brand. Private brands, though they may offer some level of exclusivity, are not typically used as a strategy to protect high-end brands.

Which Approach Is Used by Firms Operating in High-End Markets