Which is true concerning brand name recognition and brand equity?
A) they are unrelated
B) they are synonymous
C) to gain brand equity, it is not essential to have a high level of brand recognition
D) recognition is the first phase of developing brand equity

Question

Quizplus · Accepted Answer

Recognition is the first phase of developing brand equity. Brand recognition is necessary for brand equity to even exist. Thus, it is essential to have a high level of brand recognition to gain brand equity.

Which Is True Concerning Brand Name Recognition and Brand Equity