Changing an image requires more than one well-made ad or press release it begins with:
A) hiring a public relations firm to plan the image change
B) designing a series of advertisements that take customers through the rationale for the image change
C) selling the idea to internal company personnel and then moving outward to suppliers, other businesses, and customers
D) selling the idea to customers and then working inward to company personnel

Question

Quizplus · Accepted Answer

Changing the image of a company requires a strategic process that involves selling the idea to internal company personnel first, then moving outward to suppliers, other businesses, and customers. This process ensures that everyone is informed and on board with the changes being made. Designing a series of advertisements and hiring a public relations firm may be part of the overall strategy, but they are not the first steps in the process. Option D is not the best choice because it's difficult to sell an idea to customers if the internal personnel are not aligned with the changes being made.

Changing an Image Requires More Than One Well-Made Ad or Press