In an argument in class about the homogenizing effects of globalization,Freja points out that even in multinational chain stores and restaurants,there are locally influenced differences in what is available and desirable.What concept is she supporting?
A) McDonaldization
B) glocalization
C) imperialism
D) global commodification

Question

Quizplus · Accepted Answer

Freja is supporting the concept of glocalization, which refers to the adaptation of global products or ideas to fit the local context. She is suggesting that even in multinational chain stores and restaurants, there are local differences in what is available and desired, which supports the idea of glocalization. A is incorrect as McDonaldization refers to the homogenization of consumer experiences through the standardization of goods and services. C is incorrect as imperialism refers to the domination of one state or country over others. D is incorrect as global commodification refers to the process of turning goods, services, and ideas into commodities that can be bought and sold on the global market.

In an Argument in Class About the Homogenizing Effects of Globalization,Freja