In the context of Bartlett and Goshal's analysis of the situation relative to potential agency problems for international strategies, if an expatriate manageris expected to acquire, leverage, and transfer specializedknowledge and is yet given independence, he is most likely to be working with a firm using the _____.
A) regional strategy
B) global strategy
C) transnational strategy
D) local strategy
E) multidomestic strategy

Question

Quizplus · Accepted Answer

Bartlett and Goshal argued that a transnational strategy is the most effective approach for firms that require global integration and local responsiveness. In a transnational strategy, expatriate managers are expected to acquire, leverage, and transfer specialized knowledge while also being granted autonomy to make decisions that are aligned with the needs of the specific local market. This approach minimizes potential agency problems by enabling managers to act in the best interest of both the global organization and the local market.

In the Context of Bartlett and Goshal's Analysis of the Situation