What did the arrival of many media channels (more radio and TV stations, the rise of video recorders, the multiplication of cable networks, and the rise of the web) lead to?
A) audience consolidation
B) audience fragmentation
C) audience interpretation
D) audience surveillance

Question

Quizplus · Accepted Answer

The arrival of many media channels led to audience fragmentation, as the increase in options allowed viewers and listeners to spread out over many different channels and platforms, rather than being consolidated around a few major broadcasters.

What Did the Arrival of Many Media Channels (More Radio