Broadcaster's use the term _________________ when talking about a specific geographic region serving the audience for a specific television or radio station's over-the-air transmissions.
A) Designated Market Area
B) Mass Audience
C) Target Audience
D) Narrowcasting

Question

Quizplus · Accepted Answer

Designated Market Area (DMA) is the term used to describe a specific geographic region that serves as the audience for a television or radio station's over-the-air transmissions. It is a way to define the particular area where the broadcast signal can reach and is used for advertising and audience measurement purposes.

Broadcaster's Use the Term _________________ When Talking About a Specific